5 Ways To Build Trust With Your Photography Clients

Of course marketing is one way to bring in new photography clients, but another strategy is to build trust with the current clients that you already have. The more you build that trust, the more they will recommend you to their friends and family. And free word of mouth marketing is the ultimate compliment to any photographer!

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Stay Consistent Across All Platforms

I know all too well how hard it is to stay consistent on social media. Especially if you are trying to be on ALL of the platforms. It is super easy to get burnt out, and get burnt out fast. 

So don’t do that. Pick at the very least 2 platforms to be on and that’s it. You do not have to overwhelm yourself trying to keep up with being on every social media platform. And to be quite honest, it’s not healthy. 

But if you really do want to try to be everywhere, invest in a scheduling platform that can post on all of them at one. 

You can schedule within Facebook in the business suite, for Facebook and Instagram. There is also Hootsuite that you can p-ost on all social media platforms. Also, if you create a lot of video content, try out Repurpose.io. 

Under Promise and Over Deliver

In today’s world where it seems like respect, and work ethic has gone out the window, it is beyond easy to go above and beyond with your customer service and stand out. 

It can be something as simple as promising 25 digital images in your photography packages, but you end up delivering up to 10 more. 

Print off a couple of images from your sessions and send them to the clients. You can tell them that you were running a color check and used their session for the test so you had the images to give to them. 

If you have a client guide, switch out the cover every so often with a new client of yours and send it to them. They will probably be more than excited to be on the cover of a promo. 

Occasionally Show Your Face

Not all photographers are extroverts! It may seem like it, especially at my sessions. I am very outgoing when I have a camera in my hand. I need to be very vocal for directions, and act silly to get the little ones attention. But to be honest, I really am an introvert! 

However, we do need to put ourselves out there for our potential clients to see, get to know us, like us, and trust us. 

Most people like to stick with what and who they know right? Something that is familiar to them. The more they get to know you, the more they will want to use your photography services! 

0You don’t have to share your entire life on social media. Just little tidbits here and there.  

Admit Mistakes 

We all make mistakes. Even the most seasoned and professional photographers make them. The true test as to how successful you will be as a photographer, is how you handle mistakes. 

First of all, how bad is the mistake? If it is a mistake with an actual photo, we are our own worst critic when it comes to critiquing our work. Is it something that only bothers you? Or was it a miscommunication between you and your client? 

The way you handle it can make or break your business. 

Admit that you messed up.

Apologize. Preferably over the phone or in person. Email would be a last resort. 

Do what you can to rectify the issue. As in, is there something you can offer them? 

Do not ever try to lie or place blame on someone or something if it is clearly your fault. Being honest and sincere about the mistake is a much better way to handle it because your clients will more than likely respect the fact that you were honest with them. 

Use Reviews

Once or twice per year I like to send out a mass email to all of my past clients and ask them to give me a review if they haven’t already. I have them leave it on my Facebook business page or on Google. 

Potential photography clients will read reviews when they are deciding who to go with. Even having only 5 reviews total that are 5 stars as opposed to no reviews whatsoever, will go so far! 

They see that other people were please with your product and service and that will influence their decision to book a photography session with you.