How To Create a Simple Watermark for Your Photos

There are a couple simple reasons why a photo needs a watermark. The first and obvious reason is so that it is immediately recognizable as your logo and brand. When people are scrolling through their newsfeeds, images stand out first. The more they see your watermark or logo, the quicker they recognize you and your business. Just like with corporate businesses like Apple, when you see their logo, you immediately know it's the company, Apple.

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Another reason is to deter sneaky people from stealing your images and calling them theirs. Yes, there are other ways to prevent this, but this is the easiest way.

Here are a few Do's and Don'ts for watermarks:

Don't make the watermark so big on the image, that it is distracting.
Don't make the watermark so light that it can't be seen.
Don't place it too close to the edge of an image that it can easily be cropped out.
Don't deliver your final product to clients (family, children, wedding, etc) with the watermark on the images.

Do make it small, and place it off to the side of the object/subject.
Do watermark any image you intend on sharing on any social media platform.
Do make your watermark anyway that you want. It doesn’t have to look like everyone else's.

If you are wanting to make your own, you can definetly play around with what is in Canva. They have so many templates to choose from and you can customize them to fit your business needs. Here is a quick tutorial on how to create a simple text watermark.